Prytek - Website & Visual Identity
After Prytek acquired TipRanks, I was tasked with designing and building their new website using Elementor. They wanted a clean, modern look that reflected their role as a global company growing tech businesses. I created a visual language based on abstract satellite landscapes and subtle circuit board patterns, using the four main brand colors as the foundation. The site features a light, spacious grid and a minimal design to highlight clarity and innovation.
Prytek website - https://www.prytek.com/
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In the first design direction, I explored combining bold satellite images with abstract shapes and soft geometric lines to reflect Prytek’s focus on scale, structure, and technology.
Digging deeper into the first direction, I tested three approaches using architectural imagery, building on Prytek’s previous visual identity to explore a more structured and familiar visual language.
