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GOOFY

Goofy - Sweetshop Branding

Branding for Goofy, a human organs shape gummy shop, located at the Dana kids hospital. The character design is based on old anatomy books. The packages were based on hospital supplements, trying to give a funnier approach to the hospital experience. This branding is aimed for the older kids at the hospital, an audience that sometimes is left behind in such an environment.

Branding course at Bezalel Academy, guided by Ernesto Bijovsky

 

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