Branding for Goofy, a human organs shape gummy shop, located at the Dana kids hospital. The character design is based on old anatomy books. The packages were based on hospital supplements, trying to give a funnier approach to the hospital experience. This branding is aimed for the older kids at the hospital, an audience that sometimes is left behind in such an environment.

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Branding course at Bezalel Academy, guided by Ernesto Bijovsky